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Power Drinks to expand Xtrem Energy Drinks into 360 Wal-Mart Stores in the Southeast U.S.

Xtrem Regular & Sugar Free and XForce can be found in the new age beverage aisle in Wal-Mart’s beginning in November 2005...

Miami, FL November – Xtrem announced that due to strong sales results in Wal-Mart stores, they will be expanding to 360 of the chain’s stores throughout the Southeast U.S.

Wal-Mart tested Xtrem in their stores in the Southeast U.S. and due to sales results and consumer response has decided to expand the product in 360 of their stores. Xtrem Regular & Sugar Free and XForce can be found in the new age beverage aisle in Wal-Mart’s beginning in November 2005.

“We are extremely excited that Wal-Mart has agreed to expand us in multiple stores based on our sales results. We know we will achieve the same results in these new stores and anticipate expanding to even more stores in the near future,” said Scott Folkins, Vice President of Sales and Marketing of Power Drinks.

“We are pleased to be offering the energy drink consumers a high quality brand. Our sales results have shown that we are not just another energy drink. We have excellent taste and deliver real energy components of taurine, B vitamins, and caffeine, and have the high demand to prove it,” said Faustino Martinez, CEO of Power Drinks. Xtrem products will be placed on the shelf right along with other energy drink brands from Coca Cola, Pepsi, and Red Bull.

Power Drinks, founded in September 2004 in Miami, is the exclusive licensee for U.S., Latin American, Canadian and Asian markets. Enerdrinks launched Xtrem Energy Drinks in Spain in 1999. Xtrem’s unique and consumer preferred taste profile with no-bad-after-taste flavor made it a popular brand in Spain. In 2001, Enerdrinks established successful licensing agreements in many other European countries including France, UK, Italy, Germany, Finland, Switzerland and Greece. Xtrem is now present in more than 20 countries and is already in the top five selling energy drink brands in Europe. Xtrem began to expand in the U.S. in 2005 and is already proving itself through distribution agreements with National Distributing Company, Wal-Mart, and Albertsons. Xtrem drinks can currently be found in bars, restaurants, convenience stores, and retail vendors across the Southeast U.S., and is in the process of expanding to other regions of the country.

For more information, please contact Christy Gibbs at 305.476.9462 x224 or cgibbs@xtremusa.com

Source: Power Drinks, Inc.

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